Integrated Marketing Communication NMIMS 4th Sem PGDMM Solved Answers 2020
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Integrated Marketing Communication
Internal Assignment Applicable for December 2020 Examination
1. Develop an Integrated Marketing Communication Plan for Patanjali’s Coronil Kit which claims to boost immunity and aids in COVID management. Clearly identify the target audience and the various mediums of communication. Briefly elucidate the rationale behind the suggested mediums of communication and the expected outcome in terms of reach and conversion for the same.
2. Review the recent communication campaigns of Netflix India. How similar or different is it from Amazon Prime India. As a marketing expert/opinion leader which of these campaigns you think would result in more viewership and why?
3. Fortune Foods #AamchaGharChaRaja Campaign talks about celebrating festivals in the New Normal (Source: Retrieved from www.afaqs.com).
a. Identify the Advertising Objectives of the Campaign. (5 Marks)