Services Marketing Unique Assignment Solution of Narsee Monjee December 2020

Services Marketing Unique Assignment Solution of Narsee Monjee December 2020

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Services Marketing

Internal Assignment Applicable for December 2020 Examination

1. In the midst of the current lockdown in the country, the opening of a new salon got postponed. Now since the government has given the permission for the salons to open throughout the country, can you please guide ABC Ltd. about how can they manage the 7P’s of Service Marketing in times of the Pandemic

2. A new hotel chain is confused as to what all supplementary services they should provide to their customers. Can you please guide them about supplementary services by using the Flower of Service (10 Marks)

3. A newly refurbished mall post the lockdown is bearing a beautiful look to it. But the owners are not sure whether they have been able to create the right Service Environment.

a. Can you as a consultant guide them on the same using the Mehrabian Russel Stimulus Response Model (5 Marks)

b. Can you as a consultant guide them using the Russel Model of Affect

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